“That heartfelt question is one I thought I could only really answer as a fellow mom,” said Hayhoe, an atmospheric scientist at Texas Tech University and an evangelical Christian who has spent years trying to educate the public about climate change. Hayhoe told the Alaska woman the same thing she sometimes had to tell herself when she worried about her own son’s future: Channel your fear into action. Talk to your friends and family. Advocate for change in your town, your church, your school, your state.
Now, Hayhoe aims to replicate that exchange on a much bigger scale.
Along with five fellow climate scientists who are also mothers, she has teamed up with Potential Energy, a nonprofit marketing firm, to launch Science Moms, a $10 million campaign to educate and empower mothers to do something about climate change.
