The Environmental Voter Project identifies millions of non-voting environmentalists and turns them into consistent voters.

We estimate that over 8 million environmentalists did not vote in the 2020 presidential election and over 12 million skipped the 2018 midterms. We are a nonpartisan nonprofit focused on a simple, high-leverage solution to this problem: with a 5-year track record of success, we are accurately identifying these non-voting environmentalists and efficiently converting them into a critical mass of consistent voters that will soon be too big for politicians to ignore.

Using every election as an opportunity to change voting behavior, we track our voters’ long-term voting habits to maximize the cumulative impact of our work.

With behavioral science-informed messaging, we text, call, canvass, mail, and send digital ads to millions of low-propensity environmental voters each year with just one goal: turning them into better voters. Since 2015, we have contacted 7.4 million non-voting and seldom-voting environmentalists and helped convert 730,000 of them into “super voters” who now consistently vote their values in every federal, state, and local election.

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