I just had to create a blog post about this site. Here I’ll let them tell you why.
With over 6 million visitors, we are the fastest growing (and largest) independent publishing platform focused on sustainable food, animal welfare issues, environmental protection, and cruelty-free/green living. If that’s not enough, we also just happen to be biggest vegan/plant-based food and recipe site on the Internet.
Our goal is to help create a world where we eat delicious food and use amazing products that provide us with maximum benefit and have minimum impact on the planet.